Replace Reels With More Carousels
The Reels are severely underperforming at a 0.24% ER compared to the Posts ER of 2.16% — nearly a 9x gap.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, but the account's own post data far exceeds both, meaning the audience responds significantly better to static or carousel formats. Audit the last 10 Reels, identify the lowest performers, and replace at least 2 scheduled Reels per month with carousel posts that mirror the top-performing post content themes.
