Shift Content Mix Toward Carousels
Shanni-lea's Reels ER (0.1%) is underperforming both the account's Posts ER (0.13%) and the industry Reels benchmark of 0.52%.
Details
Carousels have the highest benchmark ER at 0.55% — testing 2-3 carousel posts per week may determine if a format switch lifts engagement above the current 0.11% average.
