Double Down on Static/Carousel Posts
caila abiera's Posts ER (1.13%) nearly doubles the Reels ER (0.61%), showing the audience responds better to static/carousel content than video.
Details
Since industry benchmarks show carousels (0.55%) and reels (0.52%) perform similarly at the format level, the posting cadence should shift toward more carousels and static images while using reels sparingly for reach, not engagement-driving content.
