Prioritize Reels For Reach
Reels already produce a 4.13% ER versus 3.14% for posts, so Reels should be the lead format on Instagram.
Details
With 5,097 followers—below the 50K threshold where Reels typically get higher reach—the account should add a clear comment prompt to each Reel and track whether its ER moves toward the 3.5-8% nano benchmark.
