Prioritize Carousels Over Low-ER Reels
The 261,307-follower account shows 0.01% Reels ER versus 0.18% posts ER across the 11 posts analyzed.
Details
Make carousels a primary test format: the industry benchmark is 0.55% for carousels, compared with 0.52% for Reels and 0.45% for static images; open with a clear promise and end with a save or comment prompt.
