Shift Content Mix Toward Reels
Reels ER sits at 15.44% versus just 0.46% for static Posts — a massive gap that dwarfs the industry benchmark of 0.52% for Reels and 0.45% for static images.
Details
Since Reels are clearly the top-performing format, increasing Reels frequency relative to static posts will pull the overall ER above the current 0.66% average.
