Lead With Higher-ER Feed Content
The overall 2.03% ER exceeds the 1-2% mid-tier benchmark, and feed posts generate 2.3% ER versus 0.67% for Reels.
Details
Feed content should be the engagement priority, testing carousels before static images because their benchmarks are 0.55% and 0.45%, respectively, while using 2.3% as the performance baseline.
