Shift Content Mix Toward Carousels
Joey Mulcahy's posts ER sits at 1.68%, below the 2.5-5% average for micro-tier accounts (10K-100K), so format matters.
Details
Industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images, and at 75,098 followers the account is past the sub-50K threshold where Reels get a reach bonus. Test replacing 2-3 static posts per week with carousels to close the gap toward the 2.5-5% micro benchmark.
