Double Down on Reels Format
The Reels ER for Harshita | Beauty content creator sits at 18.49% versus a Posts ER of just 0.48% — a massive 38x gap in performance.
Details
Since accounts under 50K followers (the account is at 20,637) get amplified reach on Reels per platform benchmarks, shifting the content mix toward 3-4 Reels per week instead of static posts should meaningfully lift the overall 0.58% ER toward the micro-tier average of 2.5-5%.
