Double Down on Reels Production
Erika Batista's Reels ER sits at 21.77% versus just 0.46% for static Posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
At 59,259 followers, the account is near the sub-50K threshold where Reels get amplified reach, so shifting a larger share of the content calendar to Reels should lift the blended ER well above the current 0.49% average.
