Shift Posting Strategy to Reels
The current engagement rate of 0.23% is critically below the 3.5-8% benchmark for nano creators under 10K followers.
Details
Reels deliver higher reach for accounts under 50K followers and carry the highest format ER at 0.52% — more than double static images at 0.45%. Commit to posting at least 3 Reels per week for the next 30 days and track whether the per-post ER begins closing the gap toward the nano-tier floor of 3.5%.
