Shift Feed Mix Toward Carousels
The current account ER of 0.18% sits far below the 1-2% mid-tier benchmark, and the posts ER of 0.39% shows that active content is already outperforming the overall average.
Details
Carousels lead all content formats at a 0.55% ER per industry benchmarks — prioritizing them in the feed mix provides the highest-performing format to close the gap. Manish should aim to make at least 50% of the next 20 posts carousels, tracking whether median likes climb above their current 162.0 baseline.
