Prioritize Reels to Close ER Gap
The overall ER of 1.55% sits below the micro-tier benchmark of 2.5-5%, and even the top-performing posts (1.83% ER) lag industry averages.
Details
Since Reels get higher reach for accounts under 50K followers (Natalie | Chicago + Suburbs Family Fun is at 52,850), shifting more content toward Reels format could help close that gap and push the account into the 2.5%+ range brands expect.
