Shift Content Mix Toward Reels
Burak Özer's Reels ER sits at 90.9%, dramatically outperforming the overall account ER of 0.49% and the Posts ER of 0.58%.
Details
Since this also exceeds the industry Reels benchmark of 0.52%, increasing Reels frequency in the content calendar should be the primary lever to lift the average ER above the mid-tier benchmark of 1-2%.
