Shift Posting Strategy to Reels
The current engagement rate is 0.23%, far below the 3.5-8% benchmark for nano creators under 10K followers.
Details
Reels are the highest-reach format for accounts under 50K and command a 20-40% engagement premium over static posts — prioritizing Reels in the next 10 posts is the fastest lever to close that gap. Aiming to make at least 70% of upcoming content Reels will maximize algorithmic distribution and push the ER closer to the nano-tier floor of 3.5%.
