Close the Mid-Tier ER Gap
Bryce Johnson's 0.56% ER sits well below the 1-2% mid-tier benchmark for accounts of this size (127,783 followers), placing the account in the 'average' bracket for its tier.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully improve positioning for the $500-$2,000 deal range currently targeted.
