Prioritize Carousel-Led Instagram Content
The Reels ER is 0.02%, versus 0.39% for analyzed posts and 0.32% overall, so carousel posts should be the primary format to test on Instagram; the benchmark is 0.55% for carousels, compared with 0.52% for Reels and 0.45% for static images.
Details
Keep Reels for concepts with stronger hooks, and compare each format against the 2,672 median likes and 70 median comments across the 21-post sample.
