Shift Content Mix Toward Reels
brownhatt sits at 66,623 followers, just above the sub-50K threshold where Reels get outsized reach, but the current 2.35% ER is only mid-pack for the micro tier (2.5-5% benchmark).
Details
Since Reels also command a 20-40% rate premium over static posts, prioritizing Reels can simultaneously push the ER toward the top of the tier and increase deal value.
