Shift Posting Weight Toward Reels
Reels ER sits at 0.74% versus just 0.04% for standard posts — a nearly 18x gap.
Details
Since Reels also get higher reach for accounts under 50K followers (Kripa - Content Creator is at 20,126), prioritizing Reels as the primary format will help close the gap toward the micro-tier benchmark of 2.5-5% ER.
