Shift Content Mix Toward Reels
The Reels ER of 594.23% dwarfs the Posts ER of 3.44%, showing the audience responds far more to video than static content.
Details
Since accounts under 50K followers (Brooke Hassett Rohmann is at 12,699) get higher reach on Reels per industry benchmarks, increasing Reels frequency can capture this outsized engagement advantage.
