Convert Comments Into Conversation With CTAs
The like-to-comment ratio sits at 11.2:1, meaning likes are outpacing comments significantly — a pattern that limits algorithmic depth signals.
Details
Adding a direct, single-question CTA in every caption can close that gap, since comment-heavy posts signal stronger community to Instagram's ranking system. Nudging the median comments from 235 toward 300+ per post would compound the already excellent 6.29% engagement rate further above the 1-2% mid-tier benchmark.
