Replace Reels With Comment-Driving Posts
The Reels ER is critically low at 0.02% compared to the overall Posts ER of 2.57%, meaning static and carousel content is dramatically outperforming video output.
Details
Given a median comment count of 42.5 — which is unusually strong and signals an engaged community — Brian Kiely - The High-Value Christian Man should lean into post formats that invite discussion by ending every caption with a direct, specific question to protect and grow that comment volume. Prioritize carousels, which benchmark at 0.55% ER industry-wide, over Reels until the cause of the Reels underperformance is diagnosed.
