Shift Feed Strategy Toward Reels
Bree Groenewold's Reels are already outperforming static posts with a 0.95% ER versus 0.8% for standard posts — lean into that gap by increasing Reels output to at least 60% of weekly content.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and at the 8,906 follower count, the account is squarely in the tier that benefits most from this format boost. Aim to publish at least 3 Reels per week to compound that reach advantage and push the overall account ER closer to the 3.5-8% nano benchmark currently well below.
