Shift Output Toward Carousels
With 0.06% overall ER and 0.04% Reels ER, the account should prioritize carousel posts for educational brain-health content instead of relying on Reels alone.
Details
The carousel benchmark is 0.55%, compared with 0.52% for Reels and 0.45% for static images, so each carousel should end with a clear save-or-share prompt.
