Shift Weight Toward Static Posts and Carousels
Bradley Holman's Posts ER (2.1%) is outperforming the Reels ER (1.88%), even though Reels typically get higher reach for accounts under 50K followers like this one (42,737).
Details
Since the audience is clearly responding better to static/carousel content, the account should increase the posting cadence of carousels while still using Reels for discovery, not engagement. Test a 60/40 split (Posts/Reels) over the next 10 posts and track ER against the current 25-post baseline of 2.1% vs 1.88%.
