Shift Content Mix Toward Static Posts
Bower Studios' Posts ER of 5.38% is dramatically outperforming the Reels ER of just 0.05%, even though industry benchmarks show Reels typically average 0.52% ER and get higher reach for accounts under 50K followers.
Details
Since the account is at 80,610 followers, prioritize static/carousel content in the next 5-10 posts and treat Reels as a secondary format until the cause of underperformance is diagnosed (hook, caption CTA, or posting time).
