Prioritize Carousels Over Reels
Anayka Singh Chachra's Posts ER (0.8%) is double the Reels ER (0.4%), showing an audience of 40,498 responds better to static/carousel content than video.
Details
Since the industry benchmark shows carousels (0.55%) slightly outperform Reels (0.52%) in general, the posting cadence should shift to favor carousels while testing shorter, higher-hook Reels only when there is a clear CTA.
