Shift Volume Toward Feed Posts
The Posts ER for Avrial || Bookish.and.Blissful is 1.46%, compared with 0.06% for Reels across the analyzed content.
Details
Feed posts should be the primary testing lane, and book lists should be turned into carousels, which have a 0.55% industry benchmark versus 0.45% for static images; each format should be compared against the 1.46% result.
