Prioritize Static/Carousel Posts Over Reels
Static/carousel posts are generating a 1.56% ER, well above the Reels ER of just 0.22% — and even below the 0.52% Reels benchmark.
Details
Shifting the content mix toward more feed posts and carousels is recommended, since this format is clearly outperforming for the audience of 170,002 followers, and Reels should be reserved only for high-concept content until that format's performance improves.
