Shift Content Mix Toward Reels
Bombay24hrs' Reels ER sits at 1.92% versus just 0.13% for standard posts—a 14.7x gap—and it already beats the industry Reels benchmark of 0.52%.
Details
Increasing Reels frequency to at least 3-4x per week and treating static/carousel posts as secondary content will help overall ER climb toward the macro-tier benchmark of 0.5-1%.
