Prioritize Static Posts and Carousels Over Reels
The Posts ER (1.43%) is more than double the Reels ER (0.66%), showing the audience responds better to static/carousel content than video.
Details
Bollywood Feels should shift the content mix toward more feed posts and carousels, since even the industry benchmark gap (carousels 0.55% vs reels 0.52%) confirms carousels can outperform reels when done well.
