Lead With High-ER Feed Content
On Instagram, feed posts should be the primary engagement vehicle: the 25 analyzed posts produced 5.56% ER versus 0.84% for Reels, while the account's overall ER is 3.85% across 13,934,410 followers.
Details
The strongest topics from the 25-post sample should be published as feed content first, with Reels used as secondary repurposing.
