Blue Mountains Running Co.'s InstagramEngagement

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bluemtnsrunningco
Blue Mountains Running Co.

@bluemtnsrunningco · 6.8K followers

0.00%

Average for creators your size

$40-$125 per post

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We will start with this profile.

LowAverageGoodExcellent
82
Median Likes
3
Median Comments
27
Posts Analyzed
$40 – $125per sponsored post

Based on 6.8K followers · 1.24% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @bluemtnsrunningco to find brands, write emails, and help you close deals.

Your post rate

$40-$125

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @bluemtnsrunningco's $40-$125 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @bluemtnsrunningco's instagram audience is a fit and ask for $40-$125 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget Toward Posts Over Reels

Posts are outperforming Reels by more than 2x — Posts ER is 2.01% versus Reels ER of 0.95%.

Details

While Reels offer higher reach for accounts under 50K followers, the current Reels are dragging the overall account ER down to 1.24%, well below the 3.5-8% nano-tier benchmark. Blue Mountains Running Co. should prioritize a content mix that leans heavier on Posts (carousels or static) until the Reel formats that resonate are identified, then test one Reel style per week and track whether it closes the gap toward the 2.01% Posts baseline.

Move 02

Convert Lurkers Into Commenters With CTAs

A Like/Comment Ratio of 20:1 — with a median of 82 likes but only 3 comments per post — signals that followers are passively consuming rather than actively engaging.

Details

Since comments carry heavier algorithmic weight than likes on Instagram, adding a direct question or fill-in-the-blank prompt at the end of every caption is an immediate lever. Even moving from 3 to 6 median comments per post would meaningfully improve the engagement rate and help push the 1.24% ER closer to the 3.5% floor for the nano tier.

Move 03

Build a Rate Card to Close Brand Deals Faster

The estimated brand deal value of $40-$125 per post is currently underselling potential, especially since 73% of brands prioritize engagement rate over follower count — and the Posts ER of 2.01% is a credible selling point.

Details

Creators with a published rate card close deals 40% faster, so formalizing pricing now is a direct revenue action. Blue Mountains Running Co. should use the Posts ER of 2.01% as the headline metric in outreach, and structure the card around the 6,830 followers at the $10-25 per 1,000 followers benchmark, with a 20-40% premium line item for any Reel deliverables.

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Blue Mountains Running Co.'s Instagram Engagement Rate: 1.24%