Double Down on Reels Production
Bloom's Reels ER sits at 55.18% versus 27.01% for standard posts — nearly double the engagement.
Details
Given the 68,831 follower count is close to the sub-50K threshold where Reels get amplified reach, shifting the content mix toward more Reels (even a 60/40 Reels-to-static split) should compound the already excellent 28.37% overall ER.
