Shift Content Mix Toward Reels
The Reels ER of 2.93% is nearly 3x higher than the Posts ER of 1.0%, showing the audience responds far better to video.
Details
Since accounts under 50K followers get higher reach on Reels, and Waqas Ahmed Ansari is at 58,662 followers, increasing Reels frequency (even a 60/40 Reels-to-static split) should pull the blended 1.04% ER closer to the 2.5-5% micro-tier benchmark.
