Prioritize Reels Over Static Posts
Holly D'Oench's Reels ER (2.74%) outperforms the overall Posts ER (2.39%) by 0.35 points, and industry data shows accounts under 50K followers see stronger reach from Reels.
Details
Shifting the content mix toward Reels-first publishing will help close the gap toward the nano-tier benchmark of 3.5-8% ER.
