Close the Micro-Tier Engagement Gap
Safya's overall ER of 1.54% sits below the micro-tier (10K-100K) benchmark range of 2.5-5%.
Details
Since the Posts ER (1.62%) already outperforms the Reels ER (1.48%), shifting more of the content calendar toward static/carousel posts and using Reels selectively rather than as the primary format is recommended.
