Shift Content Mix Toward Reels
Reels ER sits at 2.63% versus just 1.36% for static Posts and a 1.15% blended average — Reels are outperforming feed content by nearly 2x and beating the industry Reels benchmark of 0.52% by roughly 5x.
Details
Increasing Reels frequency relative to static posts will pull the overall ER closer to the top of the 1-2% mid-tier benchmark range.
