Double Down on Reels Production
Reels are outperforming static posts by a significant margin โ 12.87% ER versus 5.38% ER on posts โ meaning Reels drive more than 2x the engagement per piece of content.
Details
Since industry benchmarks confirm Reels get higher reach specifically for accounts under 50K followers (๐๐ฉ๐ฏ ๐ฎ๐ค๐ช๐ง ๐ฅ๐ง๐๐ฃ๐๐ ๐๐๐๐๐ฅ is at 20,762), shifting the content mix to prioritize Reels over static images is the single highest-leverage move available right now. Aim to publish at least 3 Reels for every 1 static post to compound this advantage.
