Drive More Comments With CTAs
The like/comment ratio sits at 319.1:1 (21,325 median likes vs.
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166 median comments), meaning comments are the weakest engagement lever. Adding direct questions or polls in captions and pinned comments can push that ratio down — since 73% of brands prioritize engagement rate over follower count, closing this gap directly strengthens the negotiating position of MILI JHAVERI 🦸.
