Shift Content Mix Toward Reels
The Reels ER of 25.86% dramatically outperforms the Posts ER of 0.4% and even exceeds the industry Reels benchmark of 0.52%.
Details
Since only 21 posts were analyzed, reallocating weekly output to prioritize Reels over static posts could pull the blended ER closer to or above the mid-tier benchmark of 1-2%.
