Shift Content Mix Toward Reels
Bilja Aby's Reels ER sits at 38.73% versus 7.02% for static Posts, a 5.5x gap, and both crush the industry Reels benchmark of 0.52%.
Details
Given the 116,274 followers already deliver 10.66% overall ER (vs. the 1-2% mid-tier average), reallocating more of the content calendar to Reels format should compound the reach and engagement advantage even further.
