Replace Static Posts With Reels Immediately
Reels are generating a 54.79% ER compared to a Posts ER of just 0.19% — that gap is not marginal, it is the entire strategy.
Details
The overall account ER of 0.23% sits far below the mid-tier benchmark of 1-2%, and shifting the content calendar to prioritize Reels is the single fastest lever to close that gap. Aim to publish at least 4 Reels for every 1 static post until the overall ER climbs above 1%.
