Double Down on Carousels Over Reels
The account's Posts ER (0.8%) is 3x higher than the Reels ER (0.26%), even though industry data says accounts under 50K followers typically get better reach from Reels.
Details
This signals the Reels aren't hooking viewers in the first 3 seconds โ shift more production budget to carousel/static content (benchmark ER 0.55% and 0.45%) until the Reels drop-off is diagnosed, then A/B test hooks before scaling Reels again.
