Prioritize Static Posts Over Reels
Bhavnaborana's Posts ER of 2.39% significantly outperforms the Reels ER of 1.43%, yet reels likely make up a large share of the content mix.
Details
Shifting the posting cadence toward more static/carousel content and using reels primarily as a reach tool is recommended, since accounts under 50K followers (Bhavnaborana is at 25,553) get higher reach from reels per industry data, even though engagement clearly favors posts.
