Shift Feed Budget Toward Reels
BeYourBest's Reels ER (0.64%) is over 10x higher than the static Posts ER (0.06%), yet static content is still being posted that underperforms even the 0.45% static-image benchmark.
Details
Reallocating at least 60-70% of the content calendar to Reels, which also carry a 20-40% pay premium on brand deals, will directly boost both engagement and rate card value.
