Shift Content Mix Toward Carousels
Bésame Cosmetics' Reels ER (0.18%) is drastically underperforming both the industry Reels benchmark (0.52%) and the account's own static Posts ER (0.43%).
Details
Since Carousels benchmark at 0.55% ER industry-wide, reallocating production budget from Reels to carousel-format posts can close this gap and lift the overall 0.32% blended ER.
