Prioritize Reels With Strongest ER
On Instagram, Beatrice Jin's Reels ER is 130.33% versus 7.43% for posts, so Reels should be the default format for the next content tests.
Details
With 31,216 followers, the account is below the 50K threshold where industry benchmarks say Reels get higher reach; convert each topic into a short Reel with a clear comment prompt.
