Shift Feed Strategy Toward Reels
Ben Felton's Reels are generating a 12.62% engagement rate compared to just 1.34% on standard posts — that's nearly 10x the performance.
Details
Given that 73% of brands prioritize engagement rate over follower count, consistently publishing Reels instead of static posts could significantly strengthen brand deal positioning and push the overall account ER well above the current 1.43%.
