Shift Content Mix Toward Reels
The Reels ER (3.07%) outperforms the Posts ER (0.41%) by roughly 7.5x, yet the overall account ER sits at just 0.55% against a mid-tier benchmark of 1-2%.
Details
Prioritizing Reels as the primary format in the next 30 days will pull the blended ER closer to the 1-2% mid-tier range.
