Close the Mid-Tier Engagement Gap
The ER sits at 0.27%, well below the 1-2% average for mid-tier accounts (100K-1M followers) and even below the 0.45-0.55% benchmark for static images and carousels.
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Since 73% of brands now prioritize engagement rate over follower count, closing even half this gap toward the 1% mid-tier floor would meaningfully improve Zahra Abiali Jani's $250-$1,000 deal positioning.
